Постер / Принт

29 мая 2012

Tok&Stok;: Oh! Suzana, Cake, Drink

Tok&Stok; reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok;’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Рекламное агентство: DDB, Brazil
Креативный директорs: Sergio Valente, Marco Versolato, JoГЈo MostГ©rio, Keka Morelle, AndrГ© Pedroso
Арт директорs: JoГЈo MostГ©rio, Cheda Neto, Markus Correa, Rafael Voltolino
Копирайтеры: AndrГ© Pedroso, JoГЈo MostГ©rio, AndrГ© Curi
Art Buyers: Clariana Costa, Alessandra Salles
Фотограф: Alan Nielsen
Иллюстратор: Rafael Votolino
Account Supervisors: Monica de Carvalho, Claudia de Almeida, Suzana Poli, Marcelo Trivilato

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